We enjoyed a 15 year association with Sealy Beds, supporting their marketing initiatives for over 15 years..
In that time we designed their brochures, overseen all product photography, created trade and national press advertising and produced pretty much all the video content for their website and YouTube channel.
PHOTOGRAPHY & PHOTOSHOP
We produced all of Sealy’s bed photography for their own brochures and marketing materials, as well as for their clients’ online sales, POS and marketing - including specific imagery for the likes of Argos, Bensons for Beds, John Lewis, Next and QVC.
All the beds were shot in a plain environment, cut out and introduced into existing, purchased, room images. Careful lighting and angles, sympathetic propping, followed by the skilled addition of shadows, reflections and effects in Photoshop, merged these images into the rooms to achieve a realistic look. All the bed images on this page were created in this way.
Brian single-handedly developed some of Sealy’s best campaigns for me over the years that I was Sales and Marketing Director. His creativity and copy writing were always bang on brief, perceptive and unique. I would highly recommend him to any company needing an injection of creativity and fresh direction.
Sealy Sales & Marketing Director
Numerous creative approaches have been used to promote Sealy and it's products in trade and national press advertisements. In the trade press Sealy have always been keen to feature key staff members in their promotions, which often means a certain amount of dressing up and judicious Photoshopping. Scroll through some examples below...