BRAND IDENTITY

SILENTNIGHT

When we were approached to undertake the complete refreshment of the Silentnight Beds brand image, we created new illustrated Hippo & Duck characters, and a distinctive blue oval 'badge'.

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We applied the bold new corporate style (including a range of character illustrations and the 'striped pyjama' cloth effect) throughout the business, in product catalogues, exhibition displays, point of sale graphics and their award-winning transport livery. 

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Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.

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